Volume XVI, Issue 4
4th Quarter 2008
of houses when preparing to place properties on
the market. “Companies that rate home
staging results report that a staged home can
potentially reduce selling time by half and improve
sales prices by 5% - 7%.”, writes author Peg
It stands to reason then, that an improved
is as important—if not more so — than interior
staging. It’s common sense that most buyers form
opinions as they drive by potential homes. “...a
home’s exterior is a powerful, pre-emptive
stage-setter, keeping prospects’ interest intact”.
In essence, the major elements: landscaping,
structural items and architectural features
should appear cohesive and well-kept.
Prospective Sellers need only take a close look at
their foundation plantings, a well-defined and
welcoming front walkway. Money Magazine, February
2000, reported that, “a nicely landscaped property
can allow owners to recoup 100-200% of their
investment at selling time”.
Another survey by HomeGain reported, “...that a
simple improvement such as ‘landscape & trim’ with a
typical cost of $432-$506 can bring an increase in
sale price from $1,594—$1,839...a 266% average
Patios, decks and inviting outdoor living spaces
heighten sales appeal and add real economic value
when it’s time to sell.
Sellers should concentrate on the following
(make a good first impression...a welcome mat, a
wreath, brass knocker and kick-plate, benches)
(front door color is quick and
inexpensive...compliment the house/trim color, house
numbers, mailbox should be interesting)
(those items leading to the front door—slate, brick,
porches and walkways
(here’s where you make huge impacts...no overgrown
shrubs, grass, loose slates)
Finally, don’t overlook the value of a tree.
According to the Council of Tree and Landscape
Appraisers, based on its maturity it can have an
appraisal value of between $1,000 to $10,000.
RISmedia, Peg Guinta, January 2008